Challenge: Modernizing the UX and expanding digital capabilities
Gardest wanted a refreshed and modern user experience for their webshop — one that would better showcase their vast selection of indoor and outdoor plants, gardening products, and home & outdoor furniture. The goal was to redesign the platform from scratch with a contemporary UX/UI, improve frontend performance, and integrate advanced e-commerce functionalities.
To achieve this, we rebuilt the webpage with a completely new design and frontend architecture, ensuring a smoother and more intuitive shopping experience. Our team also implemented multiple integrations to enhance product management, marketing automation, and search functionality.
Integrations and ecosystem improvements
Custom solutions and enhancements were developed alongside standard integrations to maximize functionality and value across the ecosystem. To power the digital platform, we implemented and enhanced integrations with:
- Custobar – enabling marketing automation, customer segmentation, and personalized communication. This allowed the webshop to engage users more effectively and deliver targeted messaging.
- Klevu – adding intelligent search capabilities that help customers find products faster with AI-driven search and filtering.
- Akeneo – improving product data management and consistency across the webshop, ensuring accurate and structured product information.
- Green solutions integration – supporting environmentally friendly product information and sustainability-focused features.
In addition to these ecosystem integrations, we enhanced the connection between the webshop (WordPress-based platform) and Buum, expanding data exchange and export capabilities. The upgraded integration enables richer data flows, improved operational automation, and better synchronization between platforms.
Custom solutions were developed alongside these integrations to unlock additional functionality, improve UX, and maximize the value of each platform within the ecosystem.
Custom features and usability enhancements
Beyond standard e-commerce functionality, we built custom tools to improve user interaction and decision-making, including soil and plant calculators for accurate project planning.
Additional platform enhancements
The webshop ecosystem also includes updates and improvements for connected services such as Lõikelillpood and MURU restaurant, ensuring a cohesive digital experience across related services.
Result
The new platform delivers a modern, user-friendly experience with enhanced search, marketing capabilities, and product management tools. Customers can explore and purchase products more easily, while the business benefits from improved operational efficiency and digital growth opportunities.